Dan Reitan, Founder & CEOWe all saw how Dr. Angelo (Pierce Brosnan) expands the world of human intelligence with the use of a headgear in the movie ‘The Lawnmower Man’. Back in the day, no one could ever believe that an alternative existence as such is possible in the real world. Fast forward to 2016, the advent of wearable technology has paved way and brought many related phenomena to the limelight such as virtual reality (VR) and augmented reality (AR). Companies are finding new ways to infuse the AR and VR technologies into media and applications to make immersive viewer experiences. The focus is on connecting and integrating the physical world with digital information. However, in the process of augmented content creation, stakeholders need to grapple with major issues. Generating virtual-augmented-reality content has not been easy owing to the issues of high cost and effective end-to-end delivery of interactive mixed media solutions.
“Interactive AR is the most intuitive and efficient interface for dealing with the increasing complexity of mixed real-world and digital agents,” according to Dan Reitan, Founder and CEO, ReinCloud. The firm offers an award-winning AR content creation platform, Augmented Reality Gear (ARG) that automates the affordable creation and delivery of immersive viewer experiences, using state-of-the-art virtual reality and mobile technology. ReinCloud’s patents create virtual-augmented-reality content for VR headsets, glasses, phones, tablets, and other enabled devices to deliver immersive viewer experiences for cloud and IoT based entertainment and computing. Its proprietary technology aggregates and structures unstructured data from multiple sources, and processes with role-specific workflow and AI and RAD engines, which feed their own VR and AR engines for fully interactive rendering. For more engaging user experiences, the platform allows seamless creation of content using easy pick-list and drag and drop actions.
With physical and virtual digital agents forming an essential part of IT business, ReinCloud utilizes AR to help firms manage these robots. The conversion of data into content is based on role-specific business rules and the real-time interactive rendering experience.
Interactive AR is the most intuitive and efficient interface for dealing with the increasing complexity of mixed real-world and digital agents.
AR is significantly made easier with “Automating the Creation and Customization of Content”, allowing the seamless integration of AR into enterprise applications and integrated systems.
The application of AR has found its way into cable, broadcasting networks and local TV stations. ReinCloud is one of the pioneers to harness the technology and integrate that into television— contributing to the rise of interactive and social TV paradigm. The ARG-TV platform let one share a drink with their favorite Hollywood star in a virtually real environment, for example. This is one way the platform can make viewer experience more immersive and engaging.
ReinCloud offers professional service consulting with each platform license to deliver superior results to the early adopters of enterprise AR. “Unlike other platforms that sort of throw their solution over the wall, we will make your custom solution work with your existing systems” says Reitan.
Mark Twain said, “Truth is stranger than fiction, but it is because fiction is obliged to stick to possibilities; truth isn’t.” Goldman Sachs predicted that by 2025 virtual reality revenue will outpace TV revenue. Amid the frenzied excitement and anticipation behind augmented reality and virtual reality, Reitan believes, “IT and communications are entering an era of rapid convergence, with AR at the center of it.” Moving ahead, the company aims to become the go-to platform for customizable commercial virtual augmented reality solutions.