Alexander Gredysa, Co-founder and CEOVisiting multiple houses and apartments before deciding on one is probably the toughest part of the entire property buying process that is not only tedious and time-consuming but also perplexing. In case of properties that are still in the development phase or do not exist yet, the challenge increases manifold. Thanks to next-gen technologies like augmented reality (AR) and virtual reality (VR) that help prospective buyers fill these imagination gaps from the comfort of their homes and offices. A perfect specimen of its implementation would be Eco Estrela, by GREMI International—one of the largest development projects in Brazil spanning over 3000 hectares. Still in the pre-construction stage, the developers of the project resorted to a VR tool to escalate the experience, look and feel of raw beauty and serene atmosphere of the subtropical nature. The brainpower behind this heightened experience is VR Global, a New York-based company offering pre-eminent AR and VR solutions for the real estate and hospitality industry. While the developers were on the lookout for investors for facilitating residential and commercial development in the area, VR Global provided the client with 2D and 360 photos and videos of the investment site and converted them into virtual tours, through mobile, web, and VR tools, securing the requisite financing and partners in the process. “Our goal is to promote enhanced communication online among buyers, brokers, and developers, specifically in the real estate and hospitality ecosystem, providing tools like AR, VR and 360-degree content with a virtual sales center on the cloud,” says Alexander Gredysa, co-founder and CEO of VR Global.
VR Global’s core competency lies in their ability to implement AR and VR tools to digitally transform the sales process and enhance user experience in the real estate arena by streamlining the entire property buying process. The company’s indigenous software presentation platform helps distribute immersive 3D and 360-degree content on the web so that that they can be embedded into a user’s website. On incorporating into their website, a user can conduct a streamlined 360-degree virtual tour or presentation for prospective buyers or can just send them a link on their phones to virtually showcase their properties anywhere, anytime, including social media websites.
Additionally, VR Global also offers mobile applications that are infused with 360-degree, AR, VR, and Mixed Reality (MR) capabilities with ARKit and ARCore to provide more engaging presentations for both new developments and existing places. One can virtually walk through these places using Google Cardboard, Google Daydream, or Samsung Gear VR to get a realistic view. “We are already in position for Facebook Go in the next iteration of standalone mobile VR headsets,” adds Gredysa.
Our goal is to promote enhanced communication online among buyers, brokers, and developers, specifically in the real estate and hospitality ecosystem, providing tools like AR, VR, and 360 with a virtual sales center on the cloud
VR Global has set the benchmark higher than other competitors in the market with their ability to enable users set up a virtual sales center in the cloud where they can connect with buyers and present their online stores. The company has also collaborated with Microsoft, adding Microsoft HoloLens to their arsenal. One of the recent milestones of VR Global is their partnership with Skanska—a Sweden-based multinational construction and development company—wherein they implemented Microsoft HoloLens to bring AR into the company’s sales process in a unique and innovative way. “We provide seamless continuity in the sales process and streamline interaction between buyers and developers by bringing together all platforms, channels, and devices. The end result is a cloud-hosted solution that allows sales agents to carry their sales offices and presentations anywhere at the convenience of their clients,” explains Gredysa.
For the future, the company is looking to raise more capital at the end of the year in an institutional round of financing and expand into major markets like LA, Miami, Chicago, and across the world.