NexTech AR Solutions [CSE:NTAR] [OTCQB:NEXCF]: Democratizing AR Tech in Retail E-Commerce

As Mr. James turned his gaze from the malfunctioning leaf vacuum cleaner to his backyard, he saw dry leaves covering most of the garden and his daughter’s favorite pool. The need for immediate cleaning and a new leaf vacuum to get the job done was clear to James. Though he could buy a leaf vacuum online, James prefers in-store purchases where he can examine and test the different models and clarify his queries before purchasing one. However, the heat wave post 6th July had forced many stores to shutter their outlets. When he brought the topic up at the dinner table, his son suggested an alternative. A few minutes later, James was browsing through hundreds of leaf vacuums on vacuumcleanermarket.com. His initial prejudices quickly started to fade as he immersed himself in the augmented reality (AR) mode of the website that showcased all the different leaf vacuums, just like the in-store experience he thought he would miss in online shopping.

Initially, Vacuum Cleaner Market saw a drop in its revenue generation due to the lack of an in-store experience. Just like James, many prefer to buy from brick-and-mortar stores. However, according to the CEO of Vacuum Cleaner Market, using AR technology to assist potential buyers in making purchase decisions has been immensely rewarding. After integrating AR, the company witnessed a 30 percent increase in dwell time, while sales grew by 300 percent in one week. The ‘deus ex machina’ that helped Vacuum Cleaner Market achieve this remarkable feat is NexTech AR Solutions[CSE:NTAR] [OTCQB:NEXCF].

Only a year old, NexTech has already proven itself as a unique force-multiplier for e-commerce optimization. The main friction point of AR implementation has been limited access to the technology for e-commerce and e-learning. NexTech addresses this by democratizing AR solutions. Evan Gappelberg, CEO, NexTech, says, “Implementation of AR facilitates a seamless transaction between customers and businesses. And our goal is to make AR technology available to masses by democratizing it.” Another long-standing myth that NexTech debunks is the need for mobile apps to experience AR.